In today’s post, learn about digital experience platforms and their applicability in healthcare services.
Digitization of processes and intelligent workflow has marked its presence across industries. When we talk about the digitization of healthcare industries, the first thing to come to mind is how exactly the industry benefits from the transformation. To understand the full implications, we need to start from the basics, which in this case, is digital experience platforms or DXPs.
This post talks about DXPs, their advantages, and their applicability in the healthcare sector.
What are digital experience platforms (DXPs)?
A closely integrated and cohesive set of technologies tailored to execute the composition, management, delivery, and optimization of digitized experiences in cross-tier customer journeys is included under a digital experience platform (DXP). It offers high-quality digital experiences to varied consumers, from operational teams and employees to end users and targeted audiences. The delivery of the same experience across the multi-experience customer journey ensures consistency and continuity of the process. The process allows the formation of a seamless digital experience.
A DXP is integral to a digital business ecosystem through API-based integration and related technologies.
How are DXPs relevant to the healthcare industry?
No one can deny the role of data in patient care and records management, making DXPs an integral platform that connects healthcare facilities with their patient’s data. The platform generates content in varied forms like words, images, and audio to communicate with the users. This platform imparts an unparalleled digital experience required to enhance the quality of living.
But how exactly are DXPs valuable for patients or their health? Let’s find out in the next section.
Advantages of implementing DXP in healthcare
Simply put, the digital healthcare platform connects users via the internet. It facilitates easy access to health information for patients that they can retrieve through websites and yield valuable inputs from doctors.
Following are the benefits of DXP in the healthcare sector.
- Research has suggested that many hospitals and clinics are improving their health strategies by using a digital experience platform. The platform builds seamless communication between doctors and patients by providing in-depth medical data.
- The in-depth data facilitates smooth monitoring that speeds up the recovery of patients’ health and improves their quality of life. Further, using the data available, doctors can recommend prescribed dosage for a specific patient.
- Other than the healthcare fraternity, the information can be used by the stakeholders and providers to boost the accessibility of health information, improve patient care service quality, offer better medical sessions to patients, and cut down the chances of disease occurrence.
Coming to DXP’s application in health services.
DXPs: Applicability check in healthcare services
AI
It facilitates the improvement of product and service quality, which opens the door to opportunities for improvement in patient care. Recently, AI has been used to retrieve useful, accurate, and genuine patient data.
Cybersecurity
The Internet has availed a quick and easy way to share information. With this, the urgency to keep the information safe has arisen to deliver accurate information safely to the recipient. Cybersecurity offers the best way to protect the integrity of confidential information shared between doctors and patients.
This technology prevents breachers from taking unauthorized access to confidential data.
Medical Apps
Healthcare apps have taken a big leap in patient care, with vital information placed under your fingertips. For instance, users and patients can install a health-tracking app to check their heart rate, calories, BP, and more. The real-time information allows patients a chance to take care of their health in a better manner.
Telemedicine
It is a life-saving innovation that addresses health issues in a phone call! It is especially beneficial for patients who can’t travel to the healthcare units. The process involves video conferencing with patients, healthcare tips, or wireless communication to dictate health stats.
To wrap things up
The healthcare industry needs to work on communication mediums between patients and doctors. This way, the patient can achieve a better consumer experience by reaching the required places in the virtual world, which will ultimately improve medical care for those in need.
